Electronic music magazine proposal

JUICED Magazine.  

My goal is to create a magazine focused on the electronic genre and its artists, combining music with technology in both content and format. The magazine will have both a printed copy and a website to keep the magazine relevant to the constant change in consumerism and audience fragmentation the Internet has created. In order to keep a clear link between  the print and the website, there will be bar code scanners on the magazine which can be read by an app on the site, playing clips of up and coming electronic musicians and even older classics. 

Electronic has been increasing in popularity due to the grow in technology and how professional the music can sound with electrical music equipment. It employs  electrical musical instruments , digital instruments and  circuity-based music technology, and even artists that don't describe themselves as electronic implement these digital instruments into their songs, such as Dua Lipa and Anne Marie. Artists and bands such as Gorillaz, The Chainsmokers, Daft Punk, Calvin Harris and Avicii have recovered the genre over the past decade, allowing for new artists and to release electronic music allowing of so much variety in the genre.  This variety of music will allow for more readers and a wider audience for the magazine and the featured artists will have heavy impact on who's buying, simply because of the diversity of artists and sub-genres. 

The average electronic music listener are white male young adults with a middle class background and decent education, however the gap between male and female listeners is slim, so for my target audience for the magazine I'll broaden it to 18-30 men and women of all ethnicities, but with a higher focus on whites as they're the main demographic for this genre of music. This generation of young adults are also very tech-savvy, meaning they'll enjoy the interactive content the magazine and website offer. The variety within the artists will allow for a contrast in higher male or female purchases of the magazines, dependant on who's featured on the cover. 
For this reason my primary audience is- 18-30 C1C2 men and women.
My secondary target audience is under 18s (12-18) as it's also a high demographic for electronic music and teens are becoming more tech-savvy than adults due to the increase in phones, computers and the accessibility of the internet to children. This means they'll enjoy the electronic-pop /rap sub genres as well as the interactive aspects of the website.



As the statistics show that white male collage students listen to the most electronic music, this avatar shows my demographic stereotyped. White British male 18-23, C1, attending collage. Messy yet styled hair, an attempt to grow a beard but still too young for one, bulky headphones, or air pods, layering hoodies and jackets and jeans.

The magazine, though it's focused on the electronic genre, will feature specific artists on each addition, containing interviews from those artists, or discussing their new albums and releases. Within the magazine there will be a monthly ranking system of "This Month's Top Ten" where we feature a range of artists and songs ranking from best to worse within the month; the top ten will have a bar code for the readers to listen to the top ten and polls on the website for whether or not they agree. They will also have the option of listening and voting for the following months next top 10. The magazine will try to avoid celebrity drama and focus on the music itself, as gossip magazines appeal more to young female consumers, we want to avoid that so that we can widen the interest into male and female young adults. 
There will also be columns where the editor will discuss new music and share their own opinions on artists and the genre, once again trying to avoid gossip and scandals unless it heavily influences the song being discussed. 

Why JUICED?

Having a monosyllabic word is quick and catchy, reminiscent of Q or Slices. I chose Juiced as its quick and catchy, as well as relating to electronic music, as JUICED is a synonym of electric. The title is also comedic, which will appeal to a young adult target audience. The font I've chosen for the title is 'Sunset Boulevard' as looking at the style of electronic bands and musicians have adapted they have a very Post-Modern, 80's style to them, full of bright pinks, yellows and other neons contrasted against blacks. The styles often contain geometric shapes or 3D elements. So the font itself won't be white on black, but whichever bright colour fits the featured artist on that magazine cover. Leading me to colour schemes, the colours will heavily be influenced on the artists, however I'm going to keep it dichromatic between a key colour for the artist with black or white. 

The magazine will be sold in supermarkets and news agencies in collage and university saturated areas. This ensures that when students leave campus to get lunch or go shopping, they have a chance of picking up the magazine, and having them in these locations will also allow for secondary school children to see them after school as often 13-17 year olds will go to a supermarket or newsagents after school to get snacks and drinks, which is often where the magazines are sold. We will advertise Spotify premium on our magazine, as well as having our own playlists specialised of the magazine containing the monthly top ten, which will be linked to on the website. This allows for people to discover our playlists on Spotify and if they enjoy the music we rate, they may pick up the magazine. Other ad space would be used to advertise headphones, CDs, apple music and artist shows and gigs in order to keep constant synergy throughout the magazine and the electric music theme. 

A logo idea I have for the magazine, website and the playlist cover on Spotify is a neon yellow lemon cut in half with the centre forming an electric bolt with the 'sunset Boulevard' font with - "Juiced." under the lemon, linking both concepts of juicing a lemon and electronic music. The overall design of the magazine will be inspired by album covers of electronic music, meaning bright colours and geometric, making the magazine neatly positioned and clean with the layout, while implementing a range of geometric shapes and bright colours to have a constant feel of electronic music throughout.

For the creation of this magazine we will need editors, sources for interview- meaning we'll need to get into contact with artists and their mangers- as well as distribution department who will set the deadlines for release. We'll also need coders and graphic designers for the website who can both create and keep the site updated easily, and we'll need  marketing and advertising department who can find music related companies and products to promote in the magazine. Our resources include our budget, images, photoshop, website builders and music rights.